Charlie West

Founder of The Darling Beauty School and mum to 3

I began my beauty career in 2007, attending a cosmetic make up course at evening college. I was extremely fortunate to be able to be at home with my babies, however I was daunted by the thought of doing anything else. The evening course gave me that boost of confidence I needed to get back out there again. I didn’t want to return to an office job that I had previously done prior to having my children, as I needed something that would work flexibly with my growing family.

I’ve always had a keen interest in beauty and make up. After completing the course I started to look further into a beauty career and eyelash extensions really appealed to me. I attended a one-day semi-permanent eyelash extension course and I set my career in motion. It all began whilst my eldest was at school and my youngest two were at nursery, as well as in the evening whilst they hopefully slept! It was a juggling act but proved to be manageable.

My lash business grew through recommendation and somehow worked side by side with my growing family.  As they became more independent I was able to take on more work. Over time I reinvested in my business, so that I could offer my clients further treatments.

One of my career highlights to date, was travelling to New York to train in the Russian Volume Lash technique. This pioneering technique has revolutionised the lash world, enabling artists to create sets of lashes that exceed all expectations.  Darling Beauty began with lashes and this is still where my passion lies.  The industry is fast moving and techniques are forever developing.  My focus is to keep up there with the industry and I often attend lash conferences… I don’t wanna miss out on any secrets!

I have been so fortunate with where my career has taken me.  My lash artistry has given me the opportunities to work with leading make up artists, including Christine Blundell, on Hollywood actresses and my lashes have appeared on the big screen. I have invested a great deal of time in my brand and have created a range of dB products that I am confident and proud of. These are available for the professional on our very own eBay shop.

I am always looking for the next project and it was natural step for Darling Beauty to develop into a beauty training school. This has been made possible as I have a talented team that works alongside me. My dB family consists of skilled therapists that have trained with me and have invested in dB.  They are driving their own businesses forward with support from the Darling Beauty network.  Building your own empire is a journey and from my experience supporting each other and sharing success only enhances the adventure.

My focus as a beauty trainer is to inspire and share the information and skills that I have acquired to help others. I’m passionate about what I do and my aim is that others also enjoy the successes the beauty industry brings and of course the benefits of owning your own business.

charlie x

Films I have worked on


About Time
Doctor Strange